HHS:NSD-Harte Hanks Inc (USD)

COMMON STOCK | Conglomerates |

Last Closing

USD 5.3

Change

-0.06 (-1.12)%

Market Cap

USD 0.04B

Volume

6.40K

Analyst Target

USD 11.00
Analyst Rating

Verdict

ducovest Verdict

Verdict

About

Harte Hanks, Inc. operates as a customer experience company in the United States and internationally. The company offers data and analytics, including audience identification, profiling, segmentation and prioritization, predictive modeling and data strategy; Research, an understanding of customers, category, competitors, and capabilities; strategy, plans and executes omnichannel marketing, demand generation and customer experience programs; creative and content, including creative concepts, messaging and content assets for print, broadcast, direct mail, website, app, display, social, mobile, search engine marketing, and voice; marketing technology, a website and app development, e-commerce development and enablement, database building and management, platform architecture creation, and marketing automation; digital and multi-channel marketing execution, programs and campaigns across multiple channels, territories, and audiences; demand generation and account based marketing; and managed marketing services. It also provides product, print-on-demand, and mail fulfillment services, including as printing on demand, managing product recalls, and distributing literature and promotional products; custom solutions to engage audiences, target customers, support conferences, and appreciate employees; and third-party logistics and freight optimization services. In addition, the company offers inside sales outsourcing, provides B2B enterprises, and small to midsized businesses with an outsourced sales service; lead generation services; and sales play development, as well as self-service solution through interactive voice response, help centers, online, and via apps and channel technology. It serves B2B, healthcare, pharmaceuticals, health insurance, consumer, travel, hospitality, streaming, entertainment, quick service restaurants, financial, fintech, automotive, and retail markets. The company was founded in 1923 and is headquartered in Chelmsford, Massachusetts.

Unadjusted Closing Price

Adjusted Closing Price

Share Volume

Relative Performance (Total Returns)

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Relative Returns (From:    To: 2024-12-24 )

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ETFs Containing HHS

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Market Performance

  Market Performance vs. Industry/Classification (Conglomerates) Market Performance vs. Exchange
  Value Sector Median Percentile Rank Grade Market Median Percentile Rank Grade
YTD  
Capital Gain -21.94% 42% F 32% F
Dividend Return N/A N/A N/A N/A N/A
Total Return -21.94% 42% F 31% F
Trailing 12 Months  
Capital Gain -24.72% 42% F 30% F
Dividend Return N/A N/A N/A N/A N/A
Total Return -24.72% 42% F 30% F
Trailing 5 Years  
Capital Gain 53.62% 80% B- 76% C+
Dividend Return N/A N/A N/A N/A N/A
Total Return 53.62% 80% B- 73% C
Average Annual (5 Year Horizon)  
Capital Gain 24,157.78% 100% F 99% N/A
Dividend Return 24,157.78% 100% F 99% N/A
Total Return N/A N/A N/A N/A N/A
Risk Return Profile  
Volatility (Standard Deviation) 62,810.51% 8% B- 1% F
Risk Adjusted Return 38.46% 50% F 69% C-
Market Capitalization 0.04B 10% F 26% F

Annual Financials (USD)

Quarterly Financials (USD)

Analyst Rating

Target Price Action Rating Action Analyst Rating Price Date

This is a composite scorecard based on the application of evaluation criteria deemed most important by analysts. This is not a buy or sell recommendation.

What to like:
Superior capital utilization

The company management has delivered better return on invested capital in the most recent 4 quarters than its peers, placing it in the top quartile.

Underpriced compared to earnings

The stock is trading low compared to its peers on a price to earning basis and is in the top quartile. It may be underpriced but do check its financial performance to make sure there is no specific reason.

Positive cash flow

The company had positive total cash flow in the most recent four quarters.

Positive free cash flow

The company had positive total free cash flow in the most recent four quarters.

Underpriced on free cash flow basis

The stock is trading low compared to its peers on a price to free cash flow basis and is in the top quartile. It may be underpriced but do check its financial performance to make sure there is no specific reason.

What to not like:
Poor risk adjusted returns

This company is delivering below median risk adjusted returns in its peers. Even if it is outperforming on returns , the returns are unpredictable. Proceed with caution.

High volatility

The total returns for this company are volatile and above median for its sector over the past 5 years. Make sure you have the risk tolerance for investing in such stock.

Low market capitalization

This is among the smaller entities in its sectors with below median market capitalization. That may make it less stable in the long run unless it has a unique technology or market which can help it grow or get acquired in future.

Low Earnings Growth

This stock has shown below median earnings growth in the previous 5 years compared to its sector

Low Revenue Growth

This stock has shown below median revenue growth in the previous 5 years compared to its sector